If you're beginning your carrier sourcing strategy with an RFP, you may be approaching it the wrong way. In fact, focusing on price should be the last thing on your mind. The truth is, it's a challenging process. Jill Clifford, carrier sourcing expert, explains why the traditional method carrier sourcing is wrong. Discover how the traditional RFP (request for proposal) model can be improved and explore more effective alternatives for achieving better results.
Supply Chain Complexity
One of the primary reasons why utilizing an RFP for carrier sourcing strategy is ineffective is the increasing complexity of supply chains. Unlike traditional supply chains, contemporary practices involve sourcing from numerous suppliers worldwide. With a rise in manufacturing sites and distribution networks, companies strive to establish proximity to customers, leading to a more intricate supply chain with multiple distribution touch points. In light of these complexities, focusing solely on price when engaging carriers is an inadequate approach to handling carrier sourcing strategy.
Carrier Network
The other side of it are your customers. To effectively manage your logistics supply chain and transportation function, it's crucial to consider that these elements are integral parts of your brand. It's essential to shift your mindset and start thinking about them in that way. Each delivery made to your customers, facilitated by the carriers you source, plays a role in shaping your brand identity.
When examining your carrier network, it's important to view it as a marketplace. With over 400,000 carriers in the US alone, moving freight across the country, the sourcing process becomes critical. Merely focusing on price is not the right approach. Instead, it's necessary to shift your perspective and see it as more than a request for pricing; it's a request for a partnership.
Therefore, the first step is to change your mindset. Rather than approaching it as a simple request for pricing, think of sourcing carriers as an opportunity for partnership. By establishing collaborative relationships with carriers, you can unlock greater value and drive success in your logistics operations.
Five Steps for Implementing a Great Carrier Sourcing Strategy
This collection of videos provides you with the steps to implement and enhance your carrier sourcing strategy. Learn the essential steps, best practices, and expert tips to optimize your transportation operations.
More From the Carrier Sourcing Series:
