Definition · Managed Transportation
Plain-English definition, how it differs from brokerage and TMS, and when middle-market shippers actually need it.
The Short Answer
Unlike a traditional freight broker who executes individual loads transactionally, a managed transportation provider runs your entire freight program. Unlike a TMS vendor who sells software, a managed transportation provider brings the operators who run the software. It is the combination of people, process, and technology.
What's Included
Managed Transportation vs.
A broker matches a load to a carrier and collects margin on the spread. The relationship is transactional, per-load, and typically commodity-priced. Managed transportation is program-level: same team, consistent strategy, dedicated account manager, outcomes-based metrics. Brokers sell loads. Managed providers deliver programs.
A TMS is software you license and operate in-house with your own logistics staff. Managed transportation is the service that runs software for you. A TMS costs $50K–$500K per year in licenses plus the internal team to operate it. Managed transportation rolls platform and people into one commercial engagement.
3PLs typically combine warehousing, fulfillment, and transportation. Managed transportation is transportation-only, asset-light, and focused on the freight layer. If you need storage plus freight, you want a 3PL. If you already have (or do not need) warehousing and want to optimize freight, you want managed transportation.
A 4PL orchestrates multiple carriers and 3PLs on your behalf, typically at enterprise scale. Managed transportation is hands-on operational delivery, not just an orchestration layer. In practice, a middle-market shipper rarely needs a 4PL. Managed transportation delivers similar outcomes without the enterprise overhead.
When You Actually Need It
Typical Outcomes
Outcomes vary by starting baseline, freight profile, and engagement scope. Figures above reflect FreightPlus customer averages across managed transportation engagements.
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