Comparison · Honest Assessment
Both are modern alternatives to traditional brokerage. They solve different problems. Here is an honest comparison of when to choose which.
Last updated: June 2026. We try to keep this accurate. If you see something outdated, email info@freightplus.io.
TL;DR
You need a full-program managed transportation partner. Multiple modes, dedicated strategy, ongoing analytics, and a team that runs your freight operation end-to-end.
The bulk of your shipments are partially empty truckloads (5 to 20 pallets), and you want Shared Truckload execution as a way to drive cost efficiency without sacrificing service.
Feature-by-feature
| FreightPlus | Flock Freight | |
|---|---|---|
| Core offering | Full-service managed transportation | Shared Truckload (STL) brokerage |
| Primary mode | All modes (LTL, TL, intermodal, drayage, final mile) | Shared Truckload (5 to 20 pallets) |
| Ideal shipper profile | Middle-market, $5M to $100M freight spend, multi-mode | Shippers moving partially empty truckload freight (5 to 20 pallets) looking to improve cost efficiency without sacrificing service |
| Strategy and program management | Dedicated account team, QBRs, network analysis across modes | Self-serve platform; account management available for high-volume shippers |
| Technology | FreightPlus One AI control tower (included) | Patented pooling algorithm |
| Carrier model | Asset-light, 10,000+ vetted carrier network | Brokerage with 20,000+ vetted carriers hauling Shared Truckloads |
| Pricing model | Managed services fee (spend-based or savings-share) | Spot or contracted pricing per load |
| Analytics and reporting | Board-ready, dedicated analyst, custom dashboards across the full program | Trailer-utilization savings analysis, performance recaps, emissions reports |
| Onboarding | 2 to 4 weeks full program; 72 hour pilot lane | Self-serve signup; consultative onboarding for high-volume shippers |
| Best for | Shippers needing strategy plus execution across every mode | Shippers with frequent partially empty truckload freight |
The Honest Take
Flock Freight invented Shared Truckload as a new mode. If you ship 5 to 20 pallets frequently, Flock is often more reliable and faster than LTL, and cheaper than truckload, because you pay for the trailer space you actually use without the hub-and-spoke handling of LTL networks. Their business is a brilliant solution to a massive industry problem: truckload underutilization.
FreightPlus is a managed transportation provider. We do not solve the partially empty truckload problem; we solve the "my entire freight program is inefficient and understaffed" problem. Our customers typically have a mix of LTL, TL, and intermodal with enough complexity that they need strategy plus execution across modes, not a better single-mode booking experience.
In practice, many of our shipper customers use Flock as one of the carriers in their FreightPlus-managed portfolio. When a load is a good candidate for Shared Truckload, we route it through Flock. When it is better served by contract LTL or dedicated TL, we route it there. FreightPlus handles the strategic decision and the execution across all options.
If you are debating between the two, the question is not "which is better" but "what am I actually trying to solve?" A specialized partner for partially empty truckloads, or a managed program across every mode you ship.
Not sure which bucket your freight falls in? Our free LTL vs Truckload calculator shows whether a shipment is an LTL, partial / shared-truckload, or full-truckload candidate, and the trailer pallet calculator shows how full your trucks actually are.
Book a 30-minute call. We will look at your freight profile and tell you honestly whether FreightPlus makes sense, whether Shared Truckload is the right tactical move, or both.
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